Plum is India’s foremost 100% vegan beauty brand, with a defined purpose of adding goodness to the world we live in. Inspired by global best practices in safe natural cosmetics and beauty solutions. Plum is focused on restoring and maintaining your skin, hair, and body as nature made it be. Designed in a London studio. Plum products are 100% vegan and cruelty-free. Besides being PETA-certified vegan & cruelty-free, Plum products are always free of parabens, phthalates, Propylene Glycol, SLS, PABA, DEA, and other harmful chemicals. Marrying science and product expertise with an innate love for nature, welcome to Plum. Take in the goodness!